Billed as a “no compromise luxury pickup,” the Laramie Longhorn is distinguished by a unique grille which is flanked by standard LED headlights. The truck also features a two-tone paint job and 20- or 22-inch alloy wheels.
The exterior styling doesn’t necessarily scream luxury but that theme is unmistakable in the cabin. Once drivers open the doors, they will find premium leather upholstery which covers virtually every surface including the seats, center console, and dashboard. A closer inspection reveals authentic barn-wood trim, satin chrome accents, and contrasting seat piping. The model also comes equipped with a brushed-nickel badge on the center console and “Longhorn” branding which has been burned into the wood-trimmed upper glove box door.
Other notable features include ambient lighting, wood tandem doors on the center console, and class-exclusive heated and ventilated rear seats. Rounding out the highlights are a 4G WiFi hotspot and a Uconnect infotainment system with a 12-inch display.
Ram didn’t go into specifics but the standard model can be equipped with either a 3.6-liter Pentastar V6 engine developing 305 hp (227 kW) and 269 lb-ft (364 Nm) of torque or a 5.7-liter HEMI V8 that produces 395 hp (294 kW) and 410 lb-ft (555 Nm) of torque. Both engines are connected to an eight-speed automatic transmission which can be paired to an optional four-wheel drive system.
In a statement, Ram boss Mike Manley said “The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency.” He added, “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment courtesy Michael Gauthier.”